It’s a fresh take on advertising, something that has been lost in the world of “influencers.” The stories inspire you to try something new in your day-to-day work. Piyush Pandey’s Fevicol ad, Cadbury ad, Ponds ad and many more have found their dedicated space in the book. You’ll come across some of the most nostalgic ad campaigns in India. I should say lessons, learned by Piyush over his career as an advertising storyteller.
Piyush Pandey’s Pandeymonium isn’t your regular dose of advertising tips. This article is a compilation of quotes by this ad guru Piyush Pandey. It’s also a collection of tips and reminders for creative professionals. The book is a step-by-step guide to every aspect of advertising for beginners. About Piyush Pandey’s best ads, experiences and work at Ogilvy. Pandeymonium is intended to be a memoir of Piyush Pandey. Rarely do we find a book talking about advertising in the Indian context. Picked it from my unread stack, literally, recently. Wish he has sprinkled some of it within the pages.Pandeymonium: Piyush Pandey on Advertising was on my reading list for 2+ years. He talks of countless powerful ads he has worked on, not just for private firms but also for the government at various levels. He does give many examples where different brands were bold enough to not have traditional settings for their products in the ads and yet the campaigns were successful. He only writes about how feeling with the heart is the best way to write lines and be a copywriter. But there is none to be had in this book. I was hoping Piyush will write about some methods to reign in the madness that is advertising.
This book has been quite a disappointment. But I guess the dogma of formats is such that you ought to put in what nobody is really interested in. I had absolutely no interest in reading about the personal life of Piyush. I picked up this book hoping to get a more nuanced, yet detailed, look into the mindset of an advertiser. I did not know before reading this book that Piyush Pandey’s family is so accomplished in various creative fields! His sister Ila Arun, his brother Prasoon Pandey and many other siblings with each having his/her strength.
0 kommentar(er)
